电子商务平台随着时代的发展迅速扩张,而与之相对应的是平台义务与责任也随之扩张,引发平台经营者与消费者及第三人间的利益平衡与责任归属之矛盾,尽管法律已就电商平台所负有的安全保障义务作出规定,为消费者权益保护提供了法律基础,然而该规定仍显抽象,相关概念的界定尚需深入研讨与明确化。对安全保障义务内容的精确阐释,对于划定电子商务平台责任边界具有重要意义。With the development of the times, electronic commerce platforms have expanded rapidly, accompanied by a corresponding expansion of their obligations and responsibilities, which has led to contradictions regarding the balance of interests and attribution of responsibility among platform operators, consumers, and third parties. Although the law stipulates the safety guarantee obligations of electronic commerce platforms, providing further legal support for the protection of consumer rights, these provisions remain relatively abstract, and relevant concepts require further discussion and clarification. Clarifying the content of safety guarantee obligations is conducive to defining the responsibilities of electronic commerce platforms.
本文对电子商务平台点击合同成立时间的法律问题进行了深入探讨。随着电子商务的蓬勃发展,点击合同成为网络交易中的普遍形式,其成立时间直接影响合同效力及交易双方的权利义务。然而,因网络延迟、系统错误等技术因素,以及法律法规的不完善,合同成立时间的不确定性问题日益突出,导致实际操作中存在诸多争议。文章结合现行法律,对合同成立时间的问题进行了剖析,指出了技术和法律层面的不足,并提出了完善法律法规、提升技术保障、加大消费者保护力度及明确合同条款解释规则的对策。通过这些措施,旨在保障交易双方特别是消费者的合法权益,促进电子商务合同制度的健全与发展。This article provides an in-depth discussion of the legal issues of the time of the formation of a click contract on an e-commerce platform. With the vigorous development of e-commerce, click contracts have become a common form of online transactions, and their establishment time directly affects the validity of the contract and the rights and obligations of both parties to the transaction. However, due to technical factors such as network delays and system errors, as well as imperfections in laws and regulations, the uncertainty of the contract formation time has become increasingly prominent, resulting in many disputes in actual operation. Combined with the current laws, this paper analyzes the problem of the time of contract formation, points out the deficiencies in technology and law, and puts forward countermeasures to improve laws and regulations, improve technical guarantees, strengthen consumer protection and clarify the rules for the interpretation of contract terms. Through these measures, the aim is to protect the legitimate rights and interests of both parties to the transaction, especially consumers, and promote the sound and development of the e-commerce contract system.
在大数据时代,随着电子商务的快速发展,算法技术在电子商务中的应用也日渐广泛。然而,一些问题也逐渐浮出水面。其中,算法歧视现象尤为引人关注。文章首先介绍了电子商务领域中算法歧视的概念与特点,然后详细阐述了算法歧视在各阶段的具体表现。接着,文章指出了当前法律规制在应对算法歧视方面的困境,并提出了相应的法律应对方案。最后,文章从法律救济层面进一步探讨如何有效解决算法歧视在电商平台中对消费者的危害性。本文旨在保障消费者权益、促进电商平台健康发展,具有实用性和前瞻性。In the era of big data, with the rapid development of e-commerce, the application of algorithm technology in e-commerce is becoming increasingly extensive. However, some problems have also gradually surfaced. Among them, the phenomenon of algorithm discrimination is particularly noteworthy. This paper first introduces the concept and characteristics of algorithm discrimination in the field of electronic commerce, and then expounds the specific performance of algorithm discrimination in each stage. Then, the paper points out the dilemma of the current legal regulation in dealing with algorithmic discrimination, and puts forward the corresponding legal response plan. Finally, the paper further discusses how to effectively solve the harm of algorithmic discrimination to consumers in the e-commerce platform from the level of legal relief. This paper aims to protect the rights and interests of consumers, promote the healthy development of e-commerce platforms, and is practical and forward-looking.
随着电子商务的发展,网络平台交易量持续增长,为我国市场经济的发展注入了新动力。与此同时,电子商务交易的跨时空、跨地域、即时性等特点,导致电子商务平台的知识产权侵权问题频繁发生。基于此,本文将从知识产权保护的角度出发,分析电子商务平台在知识产权侵权中的法律责任,结合司法实践探讨我国电子商务平台在知识产权保护方面存在的问题,并针对问题提出有效的解决方案,以期不断加强电子商务领域的知识产权保护。With the development of e-commerce, the transaction volume of online platforms continues to grow, and has injected new impetus into the development of China’s market economy. At the same time, the cross-temporal, cross-regional, and real-time characteristics of e-commerce transactions have led to frequent intellectual property infringement issues on e-commerce platforms. Based on this, this paper will analyze the legal liability of e-commerce platforms in intellectual property infringement from the perspective of intellectual property protection, and discuss the problems existing in intellectual property protection of e-commerce platforms in China through judicial practice. It will also propose effective solutions to continuously strengthen intellectual property protection in the e-commerce field.
电商平台侵害他人民事权益的案例日益增多,电商平台的虚拟性特征使之与实体商铺相区别,导致权利人寻求法律救济面临高昂成本。虽然避风港原则为权利人利益保护奠定了重要基础,然而遗憾的是,“通知–删除”规则却屡遭滥用,由此引发与反通知规则之间的利益不平衡。电商平台作为权利人与平台内经营者的重要联结点,其应承担的注意义务过于局限,对电商平台的经营环境造成了不利影响。有必要清晰界定权利人错误通知的法律责任范畴,通过健全反通知规则的法律体系,确保平台内经营者享有充分抗辩与救济途径,以优化电子商务平台的运营环境,促进平台的健康发展。Cases of e-commerce platforms infringing on the civil rights of others are increasing. Their virtual nature distinguishes them from physical shops, leading to high costs for rights holders seeking legal relief. Although the safe harbor principle has laid an important foundation for the protection of the interests of right holders. Unfortunately, the “notice-and-takedown” rule has been abused repeatedly, resulting in an imbalance of interests between the anti-notice rule and the safe harbor principle. As an important connection point between the right holder and the operators within the platform, the e-commerce platform should bear a limited duty of care, which has a negative impact on the operating environment of the e-commerce platform. It is necessary to clearly define the scope of legal liability for wrong notifications by right holders, and ensure that operators within the platform have sufficient defenses and remedies through a sound legal system of anti-notice rules. It is necessary to clearly define the appropriate duty of care required by e-commerce platforms to optimize the operating environment of e-commerce platforms and promote their healthy development.
随着电商经济的蓬勃发展,电子商务平台积累了大量的用户数据和交易信息,这些数据的安全性和隐私保护成为亟待解决的问题。电子商务平台作为数据的收集、存储和处理主体,承担着重要的数据安全保障义务。为确保用户数据的安全与隐私,电商平台需构建健全的数据安全管理体系,强化数据加密、访问控制及应急响应等关键措施,以应对日益复杂的数据安全挑战,为电商经济的稳健发展奠定坚实基础。With the vigorous development of the e-commerce economy, e-commerce platforms have accumulated a large amount of user data and transaction information, and the security and privacy protection of these data have become an urgent problem to be solved. As the main body of data collection, storage and processing, e-commerce platforms bear important data security obligations. In order to ensure the security and privacy of user data, e-commerce platforms need to build a sound data security management system and strengthen key measures such as data encryption, access control and emergency response to cope with increasingly complex data security challenges and lay a solid foundation for the steady development of the e-commerce economy.
如何弥合老年数字鸿沟、优化老年餐获取途径、提升老年人就餐便利性是数字时代助餐服务值得关注的问题。本文在对上海助餐服务的对象、内容、供给主体、存在问题、现状以及老龄化现状进行梳理的基础上,通过对上海助餐服务资源进行空间自相关分析,揭露其分布严重不均的现象,并剖析助餐服务电商平台的一系列优势,两者的吻合足以解决目前上海市养老助餐服务所存在的诸多问题,进而得出构建上海市养老助餐服务电子商务平台具备充分的必要性结论。How to bridge the digital gap for the elderly, optimize the access to meals for the elderly, and enhance the convenience of meals for the elderly is a problem worth paying attention to in the digital era. On the basis of sorting out the object, content, supply subjects, existing problems, current situation and aging situation of Shanghai assisted food service, this paper makes a spatial autocorrelation analysis of Shanghai assisted food service resources, reveals the phenomenon of serious uneven distribution, and analyzes a series of advantages of assisted food service e-commerce platform. The coincidence of the two is sufficient to solve the many problems existing in the current elderly assisted meal service in Shanghai, and then draw the conclusion that it is necessary to build an e-commerce platform for elderly assisted meal service in Shanghai.
随着电子商务的迅猛发展,如何通过有效的视觉信息呈现来捕捉用户注意力,成为平台设计中不可忽视的关键问题。研究表明,用户在页面上的平均停留时间有限,因此,优化视觉设计直接影响其购物体验和转化率。通过AI技术实现个性化视觉内容、大数据驱动的色彩心理学应用、简化信息结构以减少认知负担,以及引入趣味互动元素,电商平台可以显著提升用户参与度和满意度。本研究深入探讨了电子商务平台中各种视觉呈现方式对用户行为的影响,并提出了创新性的设计策略,以帮助平台在竞争激烈的市场中脱颖而出,提升用户体验和商业效益。With the rapid development of e-commerce, how to capture users’ attention through effective visual information presentation has become a key issue that can not be ignored in the platform design. Studies have shown that the average user stay time on pages is limited, so optimizing visual design directly affects their shopping experience and conversion rate. Through AI technology to achieve personalized visual content, big data-driven color psychology application, simplified information structure to reduce cognitive burden, and introducing interesting interactive elements, e-commerce platforms can significantly improve user engagement and satisfaction. This study explores the impact of various visual presentation methods on user behavior in e-commerce platforms, and proposes innovative design strategies to help the platform stand out in the competitive market and improve user experience and business efficiency.
