随着互联网的普及,越来越多的经营者将其商品、服务等通过互联网这个载体进行交易,电子商务平台应运而生。随着电子商务平台的壮大,侵害消费者权益的事件也愈发增长。随着不断更迭的消费市场以及日渐复杂多样的消费交易模式,消费者在面对增加的商品和服务类型时有了更多的选择,然而与此同时,也引发了更多的交易纠纷和潜在的侵权风险。对于传统的线下交易,消费者在其权益被侵害时,个人将其诉诸法院的代价在其承受范围之内。针对作为一个载体的电商平台,消费者很难将其受损归结到这个中介载体并主张自己的权利,而电商平台侵害的利益往往又是涉及众多消费者的合法权益。因此,在电子商务平台适用消费民事公益诉讼制度十分必要。为了更好地规制电商平台,可以进一步完善民事公益诉讼相关法律法规,在公益诉讼中引入惩罚性损害赔偿制度,以此营造一个公平正义、诚实守信的互联网环境。With the popularity of the Internet, more and more operators are trading their goods and services through the Internet, and e-commerce platforms have emerged as the times require. As e-commerce platforms grow, incidents that infringe on consumer rights are also increasing. With the ever-changing consumer market and increasingly complex and diverse consumer transaction models, consumers have more choices when faced with increasing types of goods and services. However, at the same time, more transaction disputes and potential conflicts have arisen. For traditional offline transactions, when consumers’ rights are infringed, the cost of individuals taking them to court is within their tolerance. As for the e-commerce platform as a carrier, it is difficult for consumers to attribute their damage to this intermediary carrier and claim their own rights, and the interests infringed by e-commerce platforms often involve the legitimate rights and interests of many consume
