在网络环境下,农资行业虽借助信息技术取得一定发展,但部分农资组织在网络营销等环节出现价格操纵、市场分割、联合抵制等垄断现象,严重损害网络市场公平与农民权益。经剖析,其成因涉及经济利益驱动、网络市场结构失衡、信息不对称加剧及法律意识淡薄等。为此,提出强化网络执法力度、完善网络相关法律法规、推动农资行业网络营销的市场化改革、加强企业信息化建设与合规教育等反垄断策略,旨在保障农资网络市场有序竞争,推动农业可持续发展。In the context of the internet, the agricultural inputs industry has achieved certain progress through the application of information technology. However, some agricultural organizations have engaged in monopolistic practices, such as price manipulation, market segmentation, and collective boycotts, in the process of online marketing. These actions have severely undermined the fairness of the online market and infringed upon the rights and interests of farmers. Analysis indicates that the causes of these issues include economic incentives, structural imbalances in the online market, exacerbated information asymmetry, and a lack of legal awareness. To address these challenges, this paper proposes a series of anti-monopoly strategies, including strengthening online law enforcement, improving internet-related laws and regulations, promoting market-oriented reforms in the online marketing of agricultural inputs, and enhancing corporate information technology infrastructure and compliance education. These measures aim to ensure orderly competition in the online agricultural inputs market and foster sustainable agricultural development.
