数字经济的高速发展,带动了直播带货一类新兴商业模式的蓬勃发展,逐渐改变了消费者网络购物的方式及消费习惯。随着我国《信息网络传播权条例》《侵权责任法》《电子商务法》《民法典》对避风港规则的完善,对于网络服务提供者的地位与义务更加清晰,但是直播带货平台由于其本身属性问题,其复杂程度与一般的网络服务提供者、电子商务平台更甚,根据其不同的交易模式可分为“跳转式电商直播”与“非跳转式电商直播”,直播带货平台在不同交易模式下的避风港规则司法适用问题,需要明确其在商标权网络侵权中的地位与义务。作为纯粹的网络服务提供者或电子商务平台经营者,在现行法律规制下,对直播带货平台的审核义务不应过重。建议区分不同交易模式下的平台审核义务,尤其是“跳转式电商直播”的审核义务,避免滥用避风港规则。The rapid development of the digital economy has fueled the vigorous growth of emerging business models, such as live-streaming e-commerce, gradually changing the way consumers shop online and their consumption habits. With the improvement of the “safe harbor” rules in China’s Regulations on Internet Information Transmission Rights, Tort Liability Law, E-Commerce Law, and the Civil Code, the status and obligations of network service providers have become clearer. However, due to the inherent characteristics of live-streaming e-commerce platforms, their complexity surpasses that of general network service providers and e-commerce platforms. Based on different transaction models, they can be classified into “redirect-based e-commerce live streaming” and “non-redirect-based e-commerce live streaming”. The judicial application of safe harbor rules for live-streaming e-commerce platforms under these different transaction modes requires clarification regarding their status and obligations in trademark infringement cases online. As pur
