本文深入探讨了我国医药电子商务的发展历程,从起步阶段到逐步成熟的各个时期进行了详细分析。从20世纪末医药电子商务起步,发展较为受限,到现在快速发展,不仅是科技发展,市场扩大,更是政策推动。但同时,目前医药电子商务还存在着法律法规不健全,物流配送体系不完善,以及消费者认知和接受度低等问题,同时,结合当前医药电商面临的挑战与机遇,提出了对未来发展的建议,要完善法律法规,加强监管并配套相关处罚措施,要通过科技带动,推动医药物流的智能化升级,加强农村地区物流建设,此外,通过社交媒体等方式,提高消费者的认识和接受度等建议,为推动我国医药电子商务的持续健康发展提供参考。This paper deeply discusses the development process of pharmaceutical e-commerce in China, and makes a detailed analysis of each period from the initial stage to the gradual maturity. From the end of the 20th century, the development of pharmaceutical e-commerce was relatively limited, and now it is developing rapidly, which is not only the development of science and technology, the expansion of the market, but also the promotion of policies. At the same time, combined with the current challenges and opportunities faced by pharmaceutical e-commerce, suggestions for future development are put forward, laws and regulations should be improved, supervision and related punishment measures should be strengthened, and the intelligent upgrading of pharmaceutical logistics should be promoted through science and technology, and the construction of logistics in rural areas should be strengthened. It provides a reference for promoting the sustainable and healthy development of pharmaceutical e-commerce in China.
长期以来,我国医疗卫生服务面临供需矛盾,传统医疗行业难以满足日益增长的社会医疗需求。随着互联网技术的迅猛发展,医药电子商务逐渐成为解决这一矛盾的重要手段。《“健康中国2030”规划纲要》首次将互联网医疗提升至国家战略层面,表明了国家对此领域的高度重视。受到新冠疫情的影响,医药电商行业经历了爆发式增长,互联网医疗咨询量大幅激增,为医药电商的发展提供了广阔的市场空间。然而,当前医药电商在消费者满意度、服务质量和产品信任等方面仍面临诸多挑战。本文旨在从消费者的视角出发,深入分析影响医药电子商务满意度的主要因素,探讨行业现状与不足,并提出切实可行的改进措施。研究创新性地将Logit回归分析和主成分分析结合起来,系统性地识别出了影响消费者满意度的关键因素,从而为医药电商的发展提供了科学依据。本文的应用前景广阔,不仅为医药电商企业优化服务和提升消费者满意度提供了实用的建议,也为相关政策制定者在推动行业健康发展方面提供了参考。For a long time, China’s medical and health services have been facing a contradiction between supply and demand, and the traditional medical industry finds it difficult to meet the growing social demand for medical care. With the rapid development of Internet technology, pharmaceutical e-commerce has gradually become an important means to solve this contradiction. The “Healthy China 2030” Planning Outline elevates Internet-based healthcare to the level of a national strategy for the first time, demonstrating the country’s high degree of attention to this field. Influenced by the new crown epidemic, the pharmaceutical e-commerce industry has experienced explosive growth, and the volume of Internet medical consultations has surged dramatically, providing a broad market space for the development of pharmaceutical e-commerce. However, current p
