随着互联网技术的快速发展,农村电商作为一种新型商业模式,已然成为推动乡村振兴的重要力量。本文基于当前农村电商发展现状与现代经济学的相关研究,探讨了农村电商助力乡村振兴的内在逻辑,并提出了具体的实践路径。With the rapid development of Internet technology, rural e-commerce, as a new type of business model, has become an important force to promote rural revitalization. Based on the current development status of rural e-commerce and the relevant research of modern economics, this paper discusses the internal logic of rural e-commerce to help rural revitalization and puts forward specific practical paths.
当前电子商务在运营效率、市场竞争及用户体验等方面的问题对数字技术赋能提出了新要求。数字技术通过优化交易流程、精准分析消费者行为、促进商业模式创新及优化供应链与物流管理,提升了电子商务的整体效能与竞争力。然而,数字技术赋能电子商务过程中亦存在一些困境,包括数字应用与企业运营模式的匹配效应不足、数字治理协同效应有待加强以及数字鸿沟问题制约其普及与可持续发展。因此,需要推动数字技术创新应用以优化交易流程,强化数字治理与风险控制以保障电子商务可持续发展,缩小数字鸿沟以推动电子商务普及与包容性发展。Current issues in e-commerce related to operational efficiency, market competition, and user experience have raised new demands for the empowerment of digital technologies. Digital technologies enhance the overall effectiveness and competitiveness of e-commerce by optimizing transaction processes, accurately analyzing consumer behavior, promoting business model innovation, and improving supply chain and logistics management. However, the process of empowering e-commerce with digital technologies also faces several challenges, including insufficient alignment between digital applications and business operation models, the need to strengthen the synergistic effects of digital governance, and the digital divide, which restricts the widespread adoption and sustainable development of e-commerce. Therefore, it is necessary to promote the innovative application of digital technologies to optimize transaction processes, strengthen digital governance and risk control to ensure the sustainable development of e-commerce, and narrow the digital divide to promote the popularization and inclusive development of e-commerce.
